Lebron James 2008-2009 MVP

When Cleveland Cavaliers forward LeBron James won his first NBA Most Valuable Player award this season, he also won a free Kia Borrego. This is somewhat akin to the local Subway offering you free sandwiches for a month after being elected president of the United States.

Not to knock Kia, but its cars are more likely to be the vehicles of NBA fans than of NBA players, who are well known for their extravagant taste in cars. Perhaps that’s why Kia, the sponsor of the award and an NBA partner, usually gives the vehicle directly to a charity of the award winner’s choice.